Privacy Policy

1. Personal Data We Collect

We may collect the following categories of personal data:

Information Provided by You

When you submit an enquiry, communicate with us or request information about our products, you may provide:

• Name;
• Mobile number;
• Email address;
• Address, city, district or PIN code;
• Product preferences and mattress requirements;
• Preferred mattress size;
• Delivery location;
• Enquiry details, messages and feedback;
• Order, billing or delivery information, where applicable; and
• Any other information you voluntarily share with us.

Please avoid sharing sensitive personal information through enquiry forms or WhatsApp unless it is necessary for addressing your request.

Information Collected Automatically

When you visit our website, we may automatically collect certain technical and usage information, including:

• Internet Protocol (IP) address;
• Browser and device type;
• Operating system;
• Referring website or advertisement;
• Pages visited and actions taken;
• Date and time of access;
• Approximate location derived from your IP address;
• Cookies, advertising identifiers and similar technologies; and
• Website performance and interaction data.

This information helps us understand how visitors use our website and improve its performance, security and content.

2. Enquiries Through WhatsApp

Our website may provide an “Enquire Now” button that redirects you to WhatsApp or WhatsApp Web. When you initiate or send a WhatsApp message to Sunidra, we may receive information such as:

• Your WhatsApp-registered mobile number;
• Your WhatsApp name and profile information, depending on your privacy settings;
• The contents of your messages;
• Images, documents or other attachments you choose to share; and
• The date and time of your communication.

We use this information to respond to your enquiry, recommend suitable products, connect you with the nearest authorised Sunidra dealer, provide quotations and assist with purchases or after-sales support.

WhatsApp is a third-party platform operated independently from Sunidra. WhatsApp may collect and process your information according to its own terms and privacy policy. We recommend reviewing WhatsApp’s Privacy Policy before using the service.

Clicking the “Enquire Now” button may open WhatsApp, but Sunidra generally receives your WhatsApp information only after you initiate or send the communication.

3. How We Use Your Personal Data

We may use your personal data to:

1. Respond to your enquiries and requests;
2. Provide product information, recommendations, quotations and offers;
3. Connect you with the nearest authorised Sunidra dealer or service representative;
4. Process and fulfil orders, deliveries, warranties and service requests;
5. Contact you regarding an existing enquiry, purchase or service request;
6. Send promotional communications where you have provided consent;
7. Conduct customer surveys and collect feedback;
8. Improve our products, website, customer service and marketing activities;
9. Measure website traffic and advertising performance;
10. Prevent fraud, unauthorised access and other illegal activities;
11. Maintain internal business, accounting and operational records;
12. Establish, exercise or defend legal claims; and
13. Comply with applicable legal and regulatory requirements.

We will use personal data only for the purpose for which it was collected or for another purpose that is reasonably connected with the original purpose and permitted by law.

4. Marketing Communications

Where you have provided consent, we may contact you through WhatsApp, telephone, SMS or email regarding Sunidra products, offers, promotions and services. You may withdraw your consent or opt out of marketing communications at any time by:

• Replying “STOP” to a promotional WhatsApp or SMS message;
• Using the unsubscribe option provided in an email; or
• Contacting us using the details provided in this Privacy Policy.

Withdrawing consent for marketing will not prevent us from contacting you regarding an active enquiry, confirmed order, delivery, warranty or customer-service request.

5. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies to:

• Remember visitor preferences;
• Understand website usage;
• Improve website functionality and performance;
• Measure the effectiveness of advertisements;
• Prevent fraud and improve security; and
• Display advertising that may be relevant to visitors.

Where required, non-essential cookies will be used only after obtaining your consent. You can manage or disable cookies through your browser settings or the cookie-preference tool available on our website. Disabling certain cookies may affect some website features.

6. Analytics and Advertising Services

Where enabled, we may use third-party services such as Google Analytics, Google Ads, Meta Pixel and Meta advertising tools. These services may use cookies, pixels or similar technologies to collect information about your website activity and help us:

• Understand how visitors use our website;
• Measure advertising conversions;
• Create audiences for advertising campaigns;
• Show advertisements to people who have previously visited our website; and
• Improve the relevance and effectiveness of our marketing.

These third parties may process information according to their respective privacy policies. You can manage advertising preferences through your browser, cookie settings and the privacy controls offered by the relevant platforms.

7. Sharing of Personal Data

We may share personal data, where reasonably necessary, with:

• Sunidra’s authorised dealers and distributors;
• Our affiliates and group entities;
• Website hosting, cloud-storage and IT service providers;
• Customer-support and WhatsApp Business solution providers;
• Advertising, analytics and marketing service providers;
• Logistics, delivery and installation partners;
• Payment processors, where applicable;
• Professional advisers, auditors, insurers and legal representatives;
• Government, regulatory, law-enforcement or judicial authorities where required by law; and
• A successor entity in connection with a merger, acquisition, restructuring or transfer of business.

These parties may process personal data only for the relevant service or lawful purpose and are expected to maintain appropriate confidentiality and security safeguards. Sunidra does not sell or rent your personal data to third parties.

8. Data Retention

We retain personal data only for as long as reasonably necessary to:

• Respond to and manage enquiries;
• Complete orders, deliveries and warranty obligations;
• Maintain business and transaction records;
• Provide customer support;
• Fulfil the purposes described in this Privacy Policy;
• Resolve disputes and prevent fraud; or
• Comply with applicable legal, tax, accounting and regulatory requirements.

When personal data is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it. Residual copies may remain temporarily in secure backups or archives.

9. Data Security

We use reasonable technical and organisational safeguards to protect personal data against unauthorised access, disclosure, alteration, misuse, loss or destruction. These safeguards may include access controls, secure hosting, restricted employee access, password protection and security monitoring.

However, no website, internet transmission or electronic storage system is completely secure. Therefore, we cannot guarantee the absolute security of information transmitted online.

10. Your Rights and Choices

Subject to applicable law, you may have the right to:

• Request information about the personal data we process about you;
• Request correction, completion or updating of inaccurate personal data;
• Request deletion or erasure of personal data that is no longer required;
• Withdraw consent previously provided by you;
• Opt out of direct-marketing communications;
• Raise a grievance regarding the processing of your personal data; and
• Nominate another individual to exercise your rights in the event of death or incapacity, where provided by law.

To exercise any of these rights, please contact us using the details provided below. We may request reasonable information to verify your identity before acting on your request. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal. We may also retain or continue processing certain information where required or permitted by applicable law.

11. Children’s Privacy

Our website and products are intended for adults and are not directed towards children. We do not knowingly collect or process personal data belonging to a child without verifiable consent from a parent or lawful guardian where such consent is required by law.

If you believe that a child has provided personal data to us without appropriate consent, please contact us so that we can take suitable action.

12. Cross-Border Processing

Some of our technology, analytics, cloud-hosting, communication or service providers may process or store personal data outside India. Where this occurs, we will take reasonable measures to ensure that the information is handled securely and in accordance with applicable law and any restrictions notified by the Government of India.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, social-media platforms, payment services or applications. Sunidra does not control and is not responsible for the privacy practices, content or security of these third-party services. You should review their respective privacy policies before providing personal information to them.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, website features or legal requirements. The revised policy will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically.

15. Contact and Grievance Redressal

If you have any questions, concerns, grievances or requests regarding this Privacy Policy or the processing of your personal data, please contact:

We will review and respond to privacy-related requests and grievances within a reasonable period and in accordance with applicable law.